5/24/2023 0 Comments I Want My MTV by Craig Marks![]() I Want My MTV was named one of the Best Books of 2011 by NPR and Spin. Over 400 artists, directors, and staff of MTV were interviewed. I Want My MTV chronicles MTV from its inception Auguntil 1992 when it broke away from the all-video format with the reality show The Real World. The book's title is borrowed from a marketing campaign launched by the channel in 1981 where the catchphrase "I Want My MTV!" was used to encourage cable subscribers to request the channel on their cable TV lineup. It was written by music journalists Craig Marks and Rob Tannenbaum and published in 2011 by Dutton Penguin in the United States. ![]() I Want My MTV: The Uncensored Story of the Music Video Revolution is a book about the rise of American cable television channel MTV. ![]()
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